As the festive atmosphere of Christmas and New Year grows, adding a touch of warmth to home and wardrobe has become the perfect choice for the season. This year, EKOUAER, the homewear brand beloved by North American consumers, has teamed up with children’s fashion specialist Arshiner to launch an early shopping special for New Year collection items. Enjoy limited-time discounts of 10%–30% on a full selection of curated products, helping shoppers prepare thoughtful gifts in advance and welcome the reunion season with warmth.

The year-end shopping season is reaching its peak, and the highly anticipated Cyber Monday is about to kick off in grand style! Leading homewear brands EKOUAER and Arshiner have joined forces to offer consumers an exclusive New Year’s selection of adult and children’s home apparel with discounts of up to 30%–50%. Whether treating yourself or shopping for loved ones, this is the perfect opportunity to secure thoughtful gifts and warmly welcome 2026.

As the shopping frenzy of Black Friday gradually subsides globally, North American consumers are far from done – the upcoming “Cyber Monday” is set to kick off a new wave of home and lifestyle consumption with a more precise e-commerce rhythm. Among this, two brands centered around “emotional value”, EKOUAER and Arshiner, continue to win over family customers who value both emotional expression and practical aesthetics by delicately interpreting the “sense of home ritual” and “festive innocence”.

Beijing, China – A co-production of China Media Group, the Ministry of Education of China, and the State Language Commission, the 2025 Classical Chinese Poetry Contest is set to premiere in North America this November and is already stirring keen anticipation among local Chinese communities and cultural circles.