As the New Year approaches, the festive atmosphere is growing increasingly strong. After a busy year, people cherish the time spent with their families even more and are more willing to convey their care and blessings through carefully prepared gifts. Current consumption trends show that home and gift items that combine high quality, comfort, and a sense of ritual are becoming important choices on many people’s “self-pleasure” and “gift-giving” lists.

Wang Tianyu

Nestled in the southwest of China is a land shaped by mountains, where rugged peaks stretch as far as the eye can see.

That’s Guizhou Province.

Once considered one of China’s poorest provinces with inaccessible geography, the province is now at the heart of the country’s digital revolution.