Editorial Guidelines - KJNewswire


KJNewswire’s editorial team reviews all press releases before distribution to ensure that content is newsworthy, accurate and in an acceptable press release format.

Attention to the below guidelines will help your press release get faster approval and distribution on our and partner platforms. KJNewswire distribution's press releases must contain a clear, timely and newsworthy angle and must be free of any advertising hype, direct address and spam.

Press releases should incorporate the following features/qualities:

Newsworthy Content

Common news angles include timely information about a new product or service, a business expansion or recent event, an organizational milestone like an anniversary or award or the issuance of a tip sheet or expert opinion on a topic currently in the news. The news announcement must be clearly stated in the headline. Not anything and everything is news. Do not try to use your press release for advertising or to post a general interest article, “open letters” and the like that lack attribution and/or news value.

Objective Tone

KJNewswire press releases should be free of hype flags and direct address (i.e. “you,” “I,” “we,” etc.) unless used within a quotation from a spokesperson for a company or organization. Direct address is a flag that the content is an advertisement rather than a news release. Similarly, hype flags — exclamation points; hyperbolic product/service claims; descriptions of a product or service as AMAZING, or the use of upper case characters to create emphasis — challenge the credibility of your news announcement..


KJNewswire requires a clear news source to be identified when 3rd party statistics are quoted. If, for example, you say that the FDA said “this and that,” then a link would be required to an FDA article which proves it. That link should be a hyperlink used somewhere in the corresponding sentence. That link does not make up the four hyperlinks you get with your order.

Legally Accurate

KJNewswire requires a case number, court of record, complaint number or other sufficient documentation for all press releases referencing legal action or criminal matters.

Written Authorization

In certain cases, such as with network marketing companies, with the use of a stock ticker symbol, or with major corporate announcements such as (but not limited to) those related to M&A, KJNewswire may require written authorization from a company executive before a press release is approved for distribution. Independent representatives of network marketing companies, MLM or party plan companies must always obtain the express consent of the company’s executive.

Standard Length

KJNewswire press releases should be between 300 and 800 words. The length of your release directly affects its distribution, and press releases that are overly short or long may have trouble being indexed in the search engines. The news Summary should also be limited to 1 or 2 sentences.

Standard Grammar and Spelling

KJNewswire press releases should be free of spelling and grammatical errors. Although jargon and acronyms are good for search engine ranking, make sure to include definitions for industry jargon so the average person can understand as well.

A Clear News Source

KJNewswire press releases should have a clear and authentic source for the content included and any such submitted press releases without proper source will be put on hold seekiong source clarification.

Email Addresses

KJNewswire does not recommend the use of email addresses within the body of the press release. If an email address is included, our editorial team will modify the email address to be in this format Name (at) example (dot) com.

KJNewswire does not distribute;


Press releases are distributed via a direct-to-consumer platform but are written in a standard press release format with a news angle — not to sell to consumers. A good press release informs the media and the general public about a newsworthy topic. If your press release reads like an advertisement, rewrite it.

Personal Opinions

KJNewswire will not distribute content intended to harm or exact personal revenge against a person or group. KJNewswire typically accepts press releases related to political, public policy and other sensitive matters, provided opinions are appropriately attributed and the release does not contain unsubstantiated allegations or excessive hyperbole.

People Focused Announcements

KJNewswire will not distribute content where the body of the release focuses on a person or persons. A release must be written in the “voice of the company” with an announcement being about the company and not any individuals.

Name Dropping

KJNewswire does not allow a release to name drop. eg. No listing names of other companies or people outside of your company. If mentioning people within your company then keep it out of the body of the release and restricted to the boilerplate / about section.

Unaccepted File Attachment Types

KJNewswire does not accept releases that contain links or attachments with extensions other than the following: jpeg, gif, png, tiff, bmp, ps, pdf, doc*,xl*, rtf, ppt, mpeg, mp* and mov.

Sexually Explicit Content:

To ensure the integrity of our service for all, KJNewswire does not accept content about sexually explicit material or products. Press releases should not contain references or links to explicit sexual material, illegal material or profane language. Please note that all 18-and-older Web sites are considered sexually explicit.


Avoid getting caught in content filters because of the prominence, high volume or density of words and/or phrases that are frequently found in advertisements, unwanted e-mail (SPAM) or on non-newsworthy websites. Examples of these words and phrases include girls, amazing, FREE, sex, naked, buy, “make money” and “don’t miss this opportunity”.


Please limit your link count to 1 per 100 words. This policy is in place to protect the value of the links in a press release and the value of links within the KJNewswire network.

Blog Posts

Blog posts, general interest articles, “open letters” and the like usually lack attribution and/or news value and are not an acceptable press release format.

Opinion Pieces

News releases can be about a person or group’s opinion on a topical subject, but should not contain only opinion. Opinions not attributed to a source are flags that the content may be an advertisement or opinion column rather than a news release.


News and feature articles, opinion columns, editorials or news stories from other websites or publications, especially if they are copyrighted, are not press releases.


All KJNewswire users must agree to submit only accurate information.

Duplicate Content

The search engines and other targeted audiences do not want to see the same release more than once.

Intent to Harm

KJNewswire does not distribute content intended to harm or exact revenge upon an individual or group. This content is defined as anything deemed intended to: incite, advocate or express hatred, bigotry, racism or gratuitous violence; promote personal opinions attacking an individual or group; maliciously affect a company’s stock; or stalk, defame, defraud, degrade, shame or victimize an individual or group.

Unauthorized Ticker Symbols

While we encourage our clients to use any ticker symbols they are authorized to use in their press releases, we will need to receive the proper authorization from the source company for each ticker symbol used. If unable to provide this, we will ask that any ticker symbols be removed from the release.

Online Gambling

KJNewswire does not publish releases that promote or link to online gambling, fantasy sports and related sites.

Streaming Video Sites

KJNewswire does not publish releases that promote, or provide access to, streaming video content from premium broadcast providers or television channels without the direct authorization from the original broadcast owner.

Payday or Short Term Loans

KJNewswire does not publish releases that promote or link to payday or short term loan services.

Online Pharmaceuticals

KJNewswire does not accept releases that promote sexual enhancement drugs or supplements, or online pharmacies that do not require a prescription.

Work from Home

KJNewswire does not accept releases that promote work from home programs.

Stock recommendations

KJNewswire does not accept releases that promote stock picks, newsletters, alerts, recommendations, advice or reviews. Publicly traded companies may still promote their own news.

Electronic cigarettes

KJNewswire does not accept releases that promote the sale or use of electronic cigarettes.

Green coffee beans

KJNewswire does not accept releases that promote the sale or use of green coffee bean extract or supplements.

Raspberry ketone

KJNewswire does not accept releases that promote the sale or use of raspberry ketone.

Coupons sites

KJNewswire does not accept releases that promote coupon sites/coupon directories.


KJNewswire does not accept releases that contain keyword or link over-optimization.

KJNewswire also reserves the right to remove news releases that are determined to have earned unnatural inbound links through participation in paid link schemes. On occasion. KJNewswire will review client releases to ensure they remain compliant with search engine Webmaster Guidelines.

* KJNewswire’s editorial staff reviews all press releases before distribution. KJNewswire editors have the final say in determining what content is appropriate for distribution on the KJNewswire platform. These guidelines are meant to supplement KJNewswire’s terms of service which require users to be responsible for the content and accuracy of all information submitted to us.