What is Branding?
A brand is a name, design or a symbol of certain product and identifies seller`s good and service, making it considerable different from the others. Branding is the unique way of granting a meaning, name to certain company, products or services. Branding considers being marketing concept. A brand is the name or logo that people know when thinking about certain products. The big advantage of having a brand is that people can copy products in market, but brand cannot be copied. It is always unique.
Why is Branding Significant?