Media is a business which makes other businesses become bigger businesses. Media is a voice, a message, a channel to global audiences around the world reaching any market, any industry, anywhere at any time.
Public companies are benefiting from media every single day making their stock price exponentially increase as well as grow their brand awareness in the global markets. Private companies on the other hand, are experiencing a bit of a push back as private business is not as transparent nor interested for majority of the leading media publications and their authors.