Shyam Metalics recently partnered with renowned Bollywood star Salman Khan to be the representing brand ambassador of their S-E-L TMT rebar.
Shyam Metalics And Energy Ltd., one of the leading integrated ore-to-metal companies, has recently partnered with renowned Bollywood star Salman Khan to be the representing brand ambassador of their S-E-L TMT rebar.
This promotion is a part of the brand's expansion project, which involves a four-fold plan regarding the capacity of the immediate and final products. There is an increase in their manufacturing capacity units in the steel plants of Sambalpur, Mangalpur, and Jamuria. The company aims to elevate its sale of 6.37 lakh tons of Long steel products to 20 lakh tons after the brownfield expansion and branded value addition. The company is also looking to create more jobs in the market. They are undergoing the process of commissioning an aluminum foil rolling mill in West Bengal. This is going to offer more job opportunities.
Mr. Khan expressed that he is expecting to have a long-term and productive association with the company. He said, "I have gone through the journey of the company and am excited to be part of the brand building exercise of S-E-L TMT, with their fast- paced expansion plans and future-ready capabilities."
The company's Joint Managing Director stated their idea behind roping Mr. Khan for endorsing the TMT rebar. He said, "We believe in manufacturing real steel with real strength and investing in real people. Our Long Products (comprising TMT rebars, wire rods and structural products) are sold under the brand name S-E-L that deliver attributes of Strength, Elasticity and Longevity. These attributes are synonymous with Mr. Salman Khan and makes him a perfect fit for the brand." He added, "This association will strengthen our brand recall and position our unique offering, both to our customers and end-users. We believe the key to our brand journey is to stay relevant to the emergent needs of the consumer at every point of the construction journey. "
About the company :
Shyam Metalics is one of the top seven leading steel manufacturers in the country, with a capital of 10,800 crores. They also sell long steel products weighing 6.37 lakh tons in 2020-2021. The company is a crucial player in producing high-quality intermediate and long steel products, including Iron Pellets, Sponge Iron, TMT, billets. As one of the largest Ferroalloy producers in the country, the company has recently completed its successful IPO with more than 121 subscribers in the retail section. They are also a socially responsible company contributing to programs like health centers, education, etcetera.
Media details:
Shyam Metalics & Energy Ltd.
Trinity Tower, 7th Floor, 83, Topsia Road, Kolkata – 700046, West Bengal, India
+91 33 4016 4000