AIRSHARP LTD today announced their new research which opened the eyes to the truth about advertising networks. Nowadays, more and more adv networks are trying to cheat their customers by selling them a poor quality traffic for the same price as a pure “white” traffic.

Nicosia, Feb 19, 2019 – Airsharp, the provider of digital products and advertising solutions that detect ad fraud and improve traffic quality, has been exploring audience of their customers during the whole 2018 year. They came to thought-provoking facts: marketers waste 92% of advertising budget to buy a fraudulent traffic bot.To analyze traffic better the company used various types of anti-fraud filters and anti-fraud bots in their research: many different parameters, including user’s IP, User Agent, the Fingerprint of device and its WebRTC were explored by them. Traffic in advertising networks redirect such as zeropark, exoclick, propellerads etc. was tested for 62 parameters. The scoring is lined up on each click, meanwhile indicators of the intelligent system of self-learning filters and metrics has been improved in due course. In fact, 92% of traffic, it’s an average number because the percent of fraud bots may be even more, depending on each individual advertising campaign.

Based on this research they made up a new solution to prevent this. New tools give marketers the ability to monitor their traffic to identify and eliminate mobile ad fraud. The technology provides an unparalleled level of protection for mobile app advertisers by automatically “cleaning” fraudulent devices from marketers’ campaigns aimed at driving app installs and post-install activities. The summary reports are a visualization of abnormal, potentially fraudulent activity from across a marketer’s apps. The charts are interactive—marketers can click on a portion of a chart to further explore the data and see a prioritized list of networks responsible for the activity in question.

‘As we’ve seen from our research, fraud bots and scammers are growing increasingly intricate, tricking advertisers into paying for both installs and in-app engagement,’ said Demetra Philippou, general director of AIRSHARP. ‘ Now, we cut off fraud at the source and adding transparency to our industry in order to protect advertisers, our partners and the entire market.

Airsharp fraud system takes a proactive approach to stopping mobile fraud. It starts with good web application security hygiene. They inspect each HTTP request in real-time, determines if it's a malicious bot, then blocks the request outright if it is. Next, machine learning algorithms learn your legitimate traffic patterns to pinpoint dangerous anomalies. You can also activate more aggressive settings across critical attack vectors, such as account registration forms and login screens. Today’s bots can imitate human behavior like never before. Airsharp puts bots under the microscope of deep scrutiny by directly investigating each individual view or in-app, giving your organization unparalleled visibility into bot activity across your digital advertising or web application.