Sydney, Australia - January 14, 2019 - As every business owner or manager is well aware, keeping communication channels flowing consistently with clients and prospects is not an easy task. As digital marketing opportunities bring greater user engagement and prove to be a more cost effective way of reaching highly targeted audiences, the question needs to be asked; why aren’t more small to mid-sized businesses picking up the keys and driving the digital communication highway?  Carol Lobo, owner of Spark Interact, has worked with numerous business owners over the years and identifies just this dilemma.

“Business owners hear and appreciate the need to keep clients informed about what they’ve got to offer. The sad truth is that a client’s great experience with your company is not a sure-fire guarantee that they will come back for more unless you are kept top of mind.”

Spark Interact introduces “Digital Flex”, a multi-faceted product that brings together website updates, email marketing and social media marketing in a way that brings a lightness to an otherwise onerous task of regular communication. In this press release, these 3 powerful mediums will be reviewed to show how Digital Flex empowers businesses to recharge their online communication.

The case for attracting new business leads through the website

Businesses need to ask themselves, “When was the last time our website was updated?”. Often the answer reaches back to the time the website was created and it hasn’t been touched since. Understanding the importance of a website Design as a valuable asset able to promote your business 24/7 is a mind-shift that many small to mid-sized businesses should come to terms with.

An outdated website can make your products/services look questionable, and make your competition look good! While this is a compelling reason, the most important of all is the fact that more and more, search engines are giving priority to dynamic websites; those that are updated with fresh content regularly. And being found is the “golden chalice” in the digital marketing game, especially when good money has been paid for website design.

The case for regular ongoing communication with clients

It’s appealing for business owners to look to the horizon and see all the potential new business opportunities that can boost business growth. However, it is important they don’t neglect the clients that got them where they are now and make sure they know they are appreciated. This means consistent, considered communication that keeps the channels open and flowing so when the time comes for a client to make their next purchase, guess who will spring to mind! Digital Flex ensures that regular email communication is packed with quality content and engages the target audience.

The case for an active social presence

Love it or hate it, social media is here to stay.  Atanu Shaw of Forbes Communications Council, informs that as of January 2018, social media users constitute 3.2 billion, or 42% of the world’s population and advises that penetration of this nature should not be ignored. The social domain of Facebook and Instagram provides a “hot” forum for engagement with brands. And a leisured audience is far more receptive to persuasion. With Digital Flex, businesses have the flexibility to incorporate regular and meaningful social media posts into their suite of communication. With that comes the flow-on effect of improved brand presence and brand loyalty.

Get a quick video overview of Digital Flex at this link here.