Alexander Pershikov, the founder of GetExperience.com – the world’s biggest online marketplace for travel experiences – explains what the new travel industry looks like and why people get triggered by echoes of its past.
One of the most significant advancements in travel technology has been the introduction of GPS and the internet. With these tools, travelers can easily navigate unfamiliar terrain, find the best restaurants and attractions, and even connect with locals through Couchsurfing and other social networks. Gone are the days of getting lost in a foreign city or struggling to communicate with locals who speak a different language.
While paper maps and travel guides are still available, they are no longer the primary sources of information for most modern travelers. Instead, tourists rely on apps and websites like TripAdvisor, Airbnb, and Google Maps to help them plan and execute their trips. Additionally, many tour operators have moved online, making it easier than ever to book a guided tour or adventure. What will be the next level of the industry's development? The world will definitely see it soon.
Despite these advancements, there are still some old things that annoy modern tourists. Let's take a lot at top-3 old-fashioned things that trigger the most:
- Street tour offices.
- Paper maps and guides.
- Outdoor promoters.
Street tour offices, paper maps, and street promoters are some examples of traditional travel resources that continue to attract travelers. Street tour offices offer travelers a chance to connect with a local guide and embark on a more authentic and immersive experience. Similarly, paper maps provide travelers with a tangible, physical representation of the destination they are exploring, and street promoters can offer insider tips and advice on the best places to visit. However, they all have already been replaced by modern analogs. Even though they help to provide workplaces for people, these things are not popular any longer.
The tourism industry is constantly evolving, and in recent years, there has been a surge in new trends focused on more mindful and sustainable travel. Many travelers are now choosing eco-friendly accommodations and activities, as well as seeking out authentic cultural experiences that allow them to connect with locals on a deeper level. According to GVR statistics, the global ecotourism market size was valued at USD 185.87 billion in 2021 and is expected to continue growing at a compound annual growth rate of 15.2% until 2030.
In addition, virtual tourism has become increasingly popular, with metaverse tours allowing travelers to explore new destinations without leaving their homes. The concept of virtual tourism is now being discussed as a possible alternative to physical travel, with debates arising on whether to visit the Giza pyramids or an unknown virtual space for the next vacation.
Technology has transformed the travel industry, making it more accessible, affordable, and convenient for travelers. Additionally, it has empowered travelers to customize their experiences to their preferences. The tourism industry continues to adapt to current demand, needs, and trends, making it unique and dynamic. Companies involved in the travel sector must stay agile and follow these rules to provide the best possible services to their customers and remain competitive.
Preparing for a trip has drastically changed in the last decade. Gone are the days of relying on travel agencies and phone calls to book a hotel room. Today, all you need is a smartphone and a few applications to plan and manage your vacations completely. This level of convenience was unthinkable 15 years ago, and only time will tell if it will continue to evolve in the next 15 years. As the industry progresses, people just can observe its development and be ready to adapt to stay ahead of the game.