A Korean company's action is drawing attention worldwide.
In November of this year, Koreanour, a Korean company, announced its ambition to promote Korean food worldwide by launching a jokbal brand. Jokbal started as a dish made by refugees during the Korean War that broke out in 1950, and is now one of the most loved foods in Korea. However, Koreanour went straight to the Philippines, leaving behind a focus on sales in Korea even before launch.