Although street wear has recently received recognition within the fashion industry and mainstream media and the fashion world, it has always been a staple of the culture in Los Angeles. From Inglewood of southwest Los Angeles, California, designer and business owner Kendrick Sugar was always the kid with drip. Whether it was the new pair of Jordans he was sporting every week or a classic graphic tee, everyone at school knew Kendrick Sugar was the go to guy for all things footwear and clothing.
His childhood fashion sense evolved into his now passion for fashion. It was not until attending New York’s 2014 Fashion Week that Sugar’s true interest in the industry was realized. As a young and ambitious creator, there was nothing more exciting and eye opening than being in the presence of iconic designers on the biggest stages. After attending Paris and Milan Fashion week in 2016…Kendrick knew that he was going to throw all he had at his love for fashion. Not only were the fashion weeks inspirational, but they also provided one of the most important aspects to any new business owner and designer: a network.
His connection all around the world from Paris to Milan to New York inspired countless connections throughout the fashion industry. From there, Kendrick dedicated his time, money, and effort into his clothing line TRINX LA.
TRINX LA wasn’t just a trendy luxury streetwear wannabe. People’s admiration and respect for Kendrick’s own personal style gave him an edge in the newly competitive streetwear market. Not only was he being noticed by his connections from fashion week, but he established his street creeds amongst a fashionable crowd of NBA athletes like Jalen Green, Kyle Kuzma, Christian Wood, and Jayson Tatum have sported his brand in their pregame attire and on their instagrams.
Like any smart businessman, he worked with athletes to build his collection and promote his brand.
Not only has TRINX been fitted amongst star athletes, but also has expanded amongst notable stars in the high-end fashion industry such as supermodel icon Heidi Klum. This past summer, LA Native Blxst sported the TRINX trucker hat on the Rolling Loud Miami stage in front of 50,000 fans & rapper Mooskie had on both trucker hat & shirt in his famed “Trackstar”video with 40 million views. In this way, TRINX has transcended traditional street wear and become versatile not only for those who wear it, but how it can be worn.
From stars to everyday customers it is obvious that the trucker hat is Trinx’s best-selling item—which is currently sold in H. Lorenzo, one of the biggest retail stores in America. In the early 10s, in the midst of the snapback era, Sugar recollects going against the grain even then. He was always known for wearing the box-like foam hat that perfectly sat on top of his head. He credits himself for being the first one to popularize the trucker hat. One day this out of the box look became an epiphany: “what if I put my graphic on a designer hat? I would become a walking billboard.” This primal thought is the very recipe for Trinx’s success story.
Once the kid with the cool kicks, Kendrick Sugar has continued to build his brand and image in a cut -throat fashion industry. His line of clothing inspires confidence for those who wear it and inspires individuality for those who live outside “the box.” Find TRINX LA on instagram @TRINXLA
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