Vishakapatnam: Araku Aroma needs no introduction when the mention is of Araku valley coffee. This swiftly growing brand is by Krish Food and Fun (India) Pvt. Ltd. which has its origin in the Godavari district of Andhra Pradesh. Araku has been drawing attention to its scenic beauty. The valley produces such exotic coffee, but much of it remains as an unmanaged sector. For, past few years, Araku Aroma is trying to systematise this signature produce of Araku and number of people with them.

Vanjangi kanthamma  passionate towards Araku Aroma  she born at Vishaka agency Paderu village agriculture based family  and she have huge adorable love towards agriculture  and her fascinate efforts for farmers welfare too contributed & participated in innumerable farmer movements for their livelihood betterments later elected as Zillaparishad chairman and also contested MLA from Araku her intention to change the faith of coffee farmers strengthened and she found great hope from  Araku Aroma

"Araku Aroma'' not like only self making private company benefacting farmers with 30% of their profits, the admiration ,acknowledgement showing by them for the accomplishment of Araku valley coffee  farmers development is really stunning , The brand owned love and trust of natives and the women won best coffee farmer Awardee form the government  etc and almost our community having pleasant blooming journey with Araku Aroma and the statement  stated by kanthamma and she is planning to start coffee village which going to be a biggest manufacturing unit in Visaka and 70% jobs reserved  for tribals.

After observing the coffee production sector in Araku closely and the produce's global potential, The brain behind this coffee label is S. Krishna Chaitanya, CEO, Krish Food and Fun (India) Pvt Ltd. With over two decades of experience in agriculture, he has been working closely with the tribal for more than 15 years in the realm of farming and its various methods. Besides this, he has a penchant for coffee production, and it has egged him into thorough research on traditional roasting methods. With an unflinching passion for Araku valley coffee, he is committed to bringing it justified recognition, safeguard the farmers' interest and popularise it all over the world. It is the only company in India, spreading Araku's cultural tourism through its cafes. Chaitanya has applied for the coffees patent too. 

Sip the Speciality of Araku valley coffee take us to Araku where

 At Araku Valley tribal farmers grow coffee plantations in traditional methods. There is no usage of any harmful and toxic pesticides or any manure to manipulate coffee production. In other words, the coffee beans produced in Araku by these farmers are purely organic. It also adds to its taste.

The coffee beans of this valley are different from regular ones and are considered one of the world's best variants. The choicest beans grow at higher altitudes. And thus, to offer only the best, the brand reaches such heights to procure the beans. The cold nights and warm days create denser beans that have more profound, more complex flavours. Demand in the global market.

There is a huge demand for pure and authentic organic coffee in the international market. Araku valley coffees have a distinct flavour and signature taste. A lot of R& D is done by the Araku Aroma brand on the optimum roasting methods. Needed support in executing the best practices to procure coffee cherries and processing them to the farmers has been extending.

Fairtrade: The brand doesn't believe in flourishing in isolation. It is committed to the upliftment of tribal farmers. To date, it is the only brand in India that is promoting Araku's culture, legacy and exquisiteness through Araku Aroma coffee.  

Celeb connect: International fitness guru Sonali swami and actress Sakshi Gulati are the brand ambassadors of the company. 

Must try: Among various choices, one must try Araku Aroma's exclusive coffees named Arakuccino and Love Latte. 

Train to earn is the unique policy which they follows

The brand's outlets also train free of cost about how to brew coffee. And thus, whoever is interested in putting up their own business, can approach the brand. The idea is to motivate the spirit of self-employment, especially for those who want to start their venture within a limited budget. The brand believes that by serving pure coffee of Araku, it can draw a lot of domestic and overseas tourism. There are also plans to create a coffee knowledge hub by the brand.

In words of Vanjangi kanthamma Araku Aroma and tribal farmers are one with a bond of single agenda “Progress of Tribal Coffee Farmers”