It’s a widely known fact that despite Black women spending four times more on haircare than any other ethnic group, an overwhelming majority of Afro hair suppliers are not owned by black people. Sandra Brown-Pinnock, owner of Xsandy’s (the only black-owned shop in SE London) and the  UK #No1 Natural Hair & Skin Care Brand Primal Beauty  is on a mission to disrupt this disparity and this month (August)  she will be launching her new  Ayurvedic Hair Care Line

The story of Primal Beauty starts with sandra Brown-Pinnock a serial entrepreneur while running  her social care business which was  quite stressful   the pressures of running the business being   mother of a young child, a minister in  church and a wife  the daily stresses culminated in my hair loss . After visiting   high street hair shops and given the wrong products.  she became very frustrated by this , as many of the store’s staff had no knowledge about what products were best for  hair or skin.

Sandra started to experiment using different natural ingredients that  she remember growing  up  that her mother used to use on her hair & skin in the Caribbean ,  so she decided to venture into developing her own hair and skin care products. Sandra said “this was quite an experience/eye opener.”   she said what found during  her initial market research was that many of the high street products that claimed to be “Natural & good” for hair and skin had additives and chemicals that were harmful/bad for  health, hair and skin.

With this in mind and having experienced and witnessed the damaging effects of common beauty products used by many of her friends on a daily basis, she decide to  draw inspiration from  traditional ingredients/remedies used by my  mother from Jamaica (W.I.) and friends from West Africa.

Primal Beauty is intended to cater to all demographics of women and men who are mindful about the products they buy and only wish to use products that are natural/green ,  containing  no harmful ingredients. Primal beauty products are also environmentally friendly, cruelty free and plant powered. At Primal Beauty our mission is to create high performance products made with natural/green, pure, organic, ingredients that are good for you. Not just because it's the right thing to do but also because they're actually better for your skin and hair and health in the long run. Primal Beauty Brand is a certified Natural Hair & Skin Care Brand by the Soil Association.

With consumers becoming more and more conscious of what they put both on their bodies and in their hair - going natural has become a growing trend. With almost 50 per cent of consumers buying natural hair and beauty products and a further 8 per cent wanting to, according  to L’Oreal. This trend is has shown that natural brands are growing at an annual rate of 16% ahead of the market growth which is at 7% according to the NPD group.

Primal Beauty Ayurvedic Range launch Saturday 23^rd. invites customers check-in or follow us on instagram & Facebook  to  and enjoy their free giveaways, samples, as well as 20% off all products.

https://www.primalbeautynatural.co.uk