The popularity of AR holography black technology continues to soar, and there is no doubt that the huge market prospect of AR holography industry has been beyond doubt. Industry veterans have said that AR holography will soon become the next hundred billion market after PC and smartphone industries. Technology giants at home and abroad are rushing to release AR holography strategy. Based on the current strategic analysis of these enterprises, it can be concluded that open ecology is the future development trend of AR holography, and high-quality content is a powerful weapon to build open ecology.
Google has been releasing arcore for nearly two years, especially in the near future, which has nothing to do with the intensification of the AR arms race. Three tech giants are converging on AR, Facebook and apple. It is clear that the winner of this competition will be the first choice for AR developers. It's also a bet that AR will be used far beyond oddball stickers, shopping or games.
Especially this year, several star AR companies, ODG, meta and daqri, have successively closed down or been acquired, indicating that the competition in the AR market of enterprises is increasingly fierce.
In recent years, Magic Leap, a MR/AR technology company with endless scenery and various halos, has a valuation of US $6 billion. The company even signed a patent pledge agreement with JPMorgan Chase to mortgage all 1903 patents to JPMorgan Chase in order to continue financing.
In contrast to magic leap, the layout of U.S. technology giants such as Google, Microsoft and apple in the AR field is on the rise. The platform, capital and talent advantages brought by their huge volume are likely to make them dominate the industry.
In terms of wearable AR devices, Google glass, released by Google a few years ago, set off a brief boom of AR glasses, which ended in failure. Over the past few years, with the rise of similar statements that "Apple's AR glasses will replace iPhone", the war situation in the AR field has changed.
According to deeptech, Apple executives have told employees that they believe that higher versions of AR glasses can replace the iPhone's demand in about a decade (source: deeptech)
Although Google has suffered losses in glasses, it has recovered its ground in Android system. Arcore platform not only benefits its own services such as map, photo and translation, but also makes it easy for app developers to develop mobile AR applications. Predictably, Google glasses is likely to make a comeback after AR technology is more mature.
Facebook's $3 billion acquisition of oculus, the leader in virtual reality, comes shortly after it announced that it had been frantically buying and accumulating technology and talent in the past two years, with a capital budget likely to exceed billions of dollars.
Facebook has just applied for a new patent: suggesting that it has completed the development of the underlying technology of AR glasses. It is reported that three members of oculus advanced R & D Department filed a patent application on "waveguide display screen equipped with two-dimensional scanner" on. According to the patent document, the display "can enhance the real world environment through computer-generated elements, and may be integrated into a frame and display combination device that can be worn in the eye to display media content to the user's eyes." According to the patent application document, oculus's smart glasses will use a waveguide display screen to project light directly onto the wearer's glasses instead of the traditional display screen. The smart glasses can display images and videos, and work with connected speakers or headphones to play audio while wearing.
Apple, which has been exploring the AR software field for many years but has been standing still in the hardware field, has also heard that it is likely to have a large-scale AR team, some basic patents are ready, and internal demonstration has been realized. At present, a product development schedule for AR head display and glasses is being developed, which is planned to be launched in 2022 and 2023.
The trend of AR holography's open ecology is becoming more and more intense. It is the trend of conforming to the open ecology and creating high-quality content. Take WIMI, the representative of Holography Industry in China, as an example. WIMI is committed to the development of open ecology. It is reported that its commercial application scenes are mainly gathered in five fields, such as cinema, theater, press conference, high simulation advertisement and high-end home use
At the same time, the achievements in the field of holography in China are also amazing. The patent products of AR holography applied by WIMI have covered many scale virtual reality scenes such as education, sports performance, games, film and television. After years of technical precipitation, at present, there are more than 4654 holographic content IP reserves in technical reserves, and leading enterprises in the industry are subdivided. The technology of each link is mature, the number of customers is 485, and the number of holographic AR patents is 224, including 132 patents and 92 pending patents.
Based on the image detection and recognition technology, template matching detection technology, video processing recognition technology, holographic 3D layer replacement technology in image recognition, dynamic fusion processing technology in image tracking, WIMI embeds the holographic AR advertisement in the line video. WIMI expects these technologies to be applied to the future strategic blueprint of WIMI, such as the development and application of holographic 3D face recognition technology and holographic face modification technology.
WIMI Hologram Cloud (NASDAQ:WIMI) intends to continue to invest a lot of resources to enhance its ability to develop holographic AR content. WIMI Hologram Cloud (NASDAQ:WIMI) is committed to enriching the holographic content combination of WIMI and providing high-quality holographic experience for WIMI's customers and end users. WIMI Hologram Cloud (NASDAQ:WIMI) plans to continue to expand the holographic content library through various ways.
In the next few years, people will focus on the ultimate holographic content IP, which is certainly an important element. Without excellent content IP, there will be no good experience. But with the development of smart phones, application software will be concerned. There is not a clear mainstream AR platform yet, but most common ones support it. WIMI Hologram Cloud (NASDAQ:WIMI) focuses on the construction and development of industry benchmark in AR holographic technology field of augmented reality in China, and pays attention to innovation and protection of intellectual property rights. Creating an ecosystem that allows developers to build and maintain useful applications will be key. The working mode of traditional mobile phones and laptops is not needed in AR scenes. So just like AR technology itself, it needs a new way of thinking to support the application of driving AR technology. We hope to see and hear more about the pioneering system of AR holography in the near future.
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