Korea was under Japanese colonial rule for 35 years and it is an unforgettable period of history for Koreans.

The fashion brand took the lead in spreading Korean history to the world.

When Lakai Korea sold a certain pair of sneakers on an overseas sales site used by people around the world, it surprised many people.

On the sales page of the sneakers with Taegeukgi, data related to Unit 731, which conducted brutal medical experiments on 3,000 living people, including Koreans and Chinese, during the Japanese colonial era, is posted on the main page in four languages.

The medical experiments on living bodies by the Japanese Unit 731 remain as an unforgettable part of history for Korea and China.

They conducted dozens of indescribable experiments for many years, including experiments to see how much of a fetus maggots would eat by putting them in the wombs of pregnant women and experiments to see how much severe burns would be after putting gunpowder on faces.

"we will not forget the independence

activists on the March 1st movement

and those who lost their innocent lives

because of human experiments"

Lakai Korea finished the description of the product with the above explanation, reminding us not to forget our history.

Every year, such campaigns by Lakai Korea have caused boycotts by Japanese netizens.

Many people were curious as to why a fashion brand is taking such action.

Lakai Korea responded concisely, as if they don’t mind the Japanese boycott, by saying, "Japan is only one of 239 countries we sell products in, and we are only telling the truth. I hope a lot of people will know the truth through us."

It pioneered a path that no fashion brand has ever tried. In fact, it is receiving favorable responses in Korea as well.

Company name: Lakai Korea

Contact name: Lakai

Email: Lakai@gmail.com

Country and City: France, Paris