The Tag page is very common. If you use it well, the SEO effect is good, but the tag page of many websites is not appropriate, and may even have a negative effect, so this is a very good question. However, one or two sentences of this question are difficult to say clearly, and this topic has not been discussed in SEO every day, so write a separate post to talk about the tag label page how to SEO.

Since the tag page is a content aggregation page for keywords, the relevance of the tag page to the keyword is usually very high, so the tag page ranking is often good.

And the use of tags is more flexible. As mentioned earlier, when there are hot topics, keywords are often new. If there are multiple follow-up articles, it is most appropriate to use tags to get together.

In general, the tag should be edited manually. Some websites also automatically extract keywords from articles, or use the thesaurus to generate tag pages, so tag pages are often used to automatically generate a large number of pages, with the intention of covering more keywords. This method should be used with great care.

For example, the above mentioned automatic generation of a large number of pages, this must be in the case that the amount of content is sufficient and the generated page correlation is high enough. A website with only a few thousand products, if you generate thousands of tag pages, and combine them to those products, i am afraid that it will cause a lot of low-quality, repetitive pages. If a "black dress" tag page is mixed with a lot of white clothes, the user experience may be a problem.

Even if there is enough content guarantee, the relevance is high enough, and avoid the mistakes made by many websites: the tag page should not be duplicated with the existing category page. For example, a news website, it is meaningless to put all the news that has a financial news on the "financial" label. The "financial" tag page and the "financial" column content must be highly similar, which is a duplicate content for the search engine. For the website, which page will be lost will be lost.

The tag keyword should be a word with no classification name and a certain degree of attention, such as "china-us trade war", not "financial". Many times, this kind of word that does not appear in the classified navigation system is not a small amount of query. In addition to the aforementioned breaking news, there are still stable names and company names, which are not always present in the classification. In the name, but celebrities, big company names, the search volume is very large.

Tag and category name repetition, can also be understood as the label is too broad to avoid. On the other hand, the label can't be played too fine. For example, i have seen the title of the article as a label. The result is an article on a tag page. The quality of this page is too low. It is best to have at least 5 10 related articles on a tag page to generate this tag page.