Seoul, Korea - HEROWORKS, a leading Korean hospitality tech company, announced its accelerated expansion into the Asian market with its hotel revenue management systems, 'DatAmenity' and 'REVIE' services.

- HEROWORKS Expands Global Market with Hotel Revenue Management System (RMS)

- Solutions Expanded Across Asia, Focusing on Vietnam, Guam, and Saipan through Multilingual System Development

- Launches Review Management Service 'REVIE' Following Hotel Revenue Management System 'DatAmenity'

Focusing on the Korean market, HEROWORKS has provided 'DatAmenity,' a hotel pricing management service, and 'REVIE,' a review management service. Recently, through global data collection and the development of a multilingual system, the company has been expanding its solutions across the Asian region, primarily targeting Vietnam, Singapore, Guam, and Saipan.

To advance its substantial entry into the Asian hospitality market, HEROWORKS participated in 'Travel Tech Asia 2024,' held from November 23 to 25 at the Marina Bay Sands Convention Center in Singapore. Through demonstrations of its hotel revenue management solution's multilingual system and one-on-one meetings, the company was able to identify new business opportunities with enterprises in Vietnam, Singapore, Thailand, and other Asian regions. Additionally, HEROWORKS stated that it plans to refine its services to align with each country's market environment and customer needs through future collaborations with companies in the tourism and tech sectors.

'DatAmenity' is the leading hotel revenue management solution in the Korean market. It collects and analyzes room data from all accommodations listed on OTAs, assisting in setting optimal room sale prices.

'REVIE' is a hotel review management system developed based on positive feedback and additional feature requests for the review management functionality provided by HEROWORKS' 'DatAmenity.'

REVIE was developed by actively incorporating field needs, such as feedback and requests from hotel practitioners, from the planning to the pre-development stages. Utilizing HEROWORKS' proprietary generative AI models and language classification models, specialized for the hotel and tourism industry, REVIE offers all necessary functions for review management, including AI-generated automatic reply creation and analysis of the respective hotel and market.

REVIE's key features include 'AI-Based Automatic Generation of Review Replies,' 'Hotel Review Analysis,' and 'Comparison and Market Analysis of Reviews for Selected Hotels.' The AI-based automatic reply generation supports four languages: Korean, Japanese, English, and Chinese, and can generate replies in two tones: 'standard' and 'friendly.' Hotel review analysis visualizes frequently mentioned keywords, mention counts, and positivity levels over time in tables or graphs. When a hotel of interest is specified, it allows for comparative analysis with the hotel's own review data.

CEO Lee Chang-ju of HEROWORKS stated, "We recognized the importance of review management but identified the difficulty in managing information influx from dozens of channels, which led us to develop the REVIE service. As a generative AI service created with data trained on hundreds of thousands of reviews and replies, it has already received great acclaim from domestic hotel professionals."

He added, "Managing customer review data is extremely important to keep up with the hyper-personalization trend driven by the increase in individual leisure travelers. If our service is applied in Vietnam, where tourism demand is increasing, it can significantly contribute to the local accommodation industry."

Meanwhile, HEROWORKS is a hospitality tech company that builds automated hotel revenue management systems. By developing and operating phased hotel revenue management solutions, the company aims to enhance the profitability of accommodations and improve customer satisfaction. The company provides solutions that efficiently support necessary tasks across four stages: hotel reservations, lead time, hotel usage, and post-checkout.

Currently, HEROWORKS operates 'DatAmenity,' a price management service required in the first stage, and 'REVIE,' a review management service needed in the final stage. The company plans to launch AI chatbots and AI marketing services required in the lead time and hotel usage stages, thereby establishing a comprehensive hotel revenue management platform that can enhance hotels' competitiveness.

Social Links

YouTube: https://youtu.be/e1kOthMDeUo?feature=shared

Blog: https://blog.naver.com/datamenity

Media Contact

Brand: HEROWORKS

Contact: Planning & Marketing Team

Email: help@heroworks.co.kr

Website: https://www.heroworks.co.kr