Year 2023 is witnessing the vibrant return of festivals and colorful events that were widely enjoyed in pre-COVID time. In the first quarter of the year alone, the number of functions was so huge that organizers fought hard for qualified venues. Hotels have to date ranked among organizers’ first choices be their function a wedding reception, a corporate feast, a party, a conference, a seminar, or a MICE-style event because hotels are generally well equipped. Hotels, moreover, feature various sizes of meeting rooms / halls and offer several packages.

Aiyaras “Note” Sitthiphoon, CEO of Notable Bangkok that specializes in PR strategies and professional communication services, said, “My company had already organized more than 10 events in the first quarter of 2023. We have always opted for hotels because their facilities are good in all aspects. They have parking spaces, various sizes of meeting rooms, internet, and IT services. They are ready to support onsite, online, and hybrid events”.

“Our first and foremost criterion for hotel selection is Thailand MICE Venue Standards (TMVS) certification, which proves that a hotel has good standards. If an exhibition center, hotel, resort, government agency and private entity is certified based on TMVS, it is suitable to host a world-class event. TMVS certification therefore is an assurance for local and foreign MICE operators,” she continued.

Experience design by organizers and hotels also has crucial importance. Aiyaras explained, “Behind each successful event are the many experiments and changes during preparatory stages. In some cases, some adjustments were even made during or just before the events for a perfect setting. So, organizers and hotels should be flexible and have mutual understanding. When we hold an event, we definitely must answer its objectives. But on top of that, we must also differentiate and add appeal to it. For example, we may highlight community identity via décor or menu. Local ingredients can be used to serve local and rare dishes, some of which are unknown to outsiders. Such differentiated highlights have the power to impress participants in a big way”.

She pointed out that at an event in Phitsanulok, her company included “Daek Nga” (Sticky-Rice Dessert with Coconut and Black Sesame). Because this traditional Thai dessert was hardly available in the market, it added much appeal to the event. Another event in Hua Hin also proved much fun because her company prescribed “tourists’ dress code”. Participants at the event thus enjoyed themselves in the tourist city. When events were held in Pattaya, her company served a local dish “Jang Lon”. To many, the name of this food item may not ring a bell. But some people may have come across it before. Jang Lon is in many ways like Grilled Fish Cake, which is served in sticks. According to Aiyaras, such local food gives good vibes and spur discussions on arts, culture, and food of various Thai regions. Foreign customers appreciate Thainess. So, whenever a Thai touch blends into their events, the feedback is fantastic. Aiyaras said organizers should hold events that match local context. Differentiation was also necessary, she emphasized, because their events should stand out from others. Customers will be particularly impressed if organizers know how to create gimmicks from something close to people’s lives. The use of local ingredients and chefs, she added, also supported sustainable-event theme. Aiyaras said although she had to work real hard and toil in the field, she was proud that she had delivered great service to customers, impressive experiences to event participants, and spurred community economy through sustainable-event focus.

Notable Bangkok focuses on designing the right experiences, producing differentiated content, and creating wow moments for consumers to enjoy and develop their appreciation for brands involved. Such focus is humanly nurtured. Notable Bangkok team, unlike any AI assistants, know exactly how to differentiate and impress. Its impressive services have spread word of mouth, growing recognition, and an expanding base of repeat customers.