On April 27, 2023, "Hisense ASEAN Partners Conference" was held in Shanghai with more than 100 partners for discussing the future blueprint. The theme of the conference is "Hold Hands To Create The Future". Ms. Clara, Vice President of Hisense ASEAN, put forward that "Customer Centered, Win-win With Clients" will become the core strategic thought, and a series of strategies was released for expressing the determination to "Create The Future" jointly with partners.
(Photo 1: Venue of the conference)
Hisense ASEAN has confidence in the face of changes
Under the changes of world economic pattern in 2022, ten ASEAN countries overtook the UK in economic scale as the fifth largest economy in the world. Meanwhile, there were some uncertainties in the home appliance industry in ASEAN. On this basis, Hisense ASEAN was established in January, 2023. In the conference, Ms. Clara said: "Hisense has sufficient confidence to cope with these changes from the stable operation, strong brand and global R&D and production layout." Hisense Group achieved RMB 183.5 billion in revenue in 2022 amid an uncertain environment. The compound growth rate of domestic and overseas markets in the past 10 years was 8.5% with overall sustained steady growth. Among them, overseas revenue accounted for 41%, an increase of 23% compared with 2020, which shows that Hisense internationalization strategy has achieved remarkable results. In the past three months, Hisense ASEAN business has continued to expand with revenue up 47% year-on-year, which implies that resource integration in the ASEAN has achieved initial success.
(Photo 2: Ms. Clara in speech)
New thinking and new retail for building ASEAN compound growth
Ms. Clara said, "Customers in the ASEAN have formed the consumption habit of searching online and experiencing offline. Therefore, changing the retail thinking and using the combination of online and offline is the future of the new retail." On this basis, Hisense ASEAN will focus on four aspects in the future: Traffic, Service, Scene and Product, so as to open up the channel from the social media platform to offline experience and accumulate the reputation.
Create product solutions for ASEAN customers with new products
Following the customers’ thinking, Hisense has shown the attitude with "engineer culture" in product research and development. It has realized the whole line of product iteration through customers research and household interview. Mr. Five, Assistant Vice President of Hisense Visual Technology Company, Mr. Ishibashi Yasuhiro, Executive Vice President of TVS REGZA Company, Mr. Ryan, Executive Vice President of Hisense Refrigerator Company, Mr. Jaton, Assistant Vice General Manager of Air-conditioning Marketing Company, respectively explained the strategic plan of Hisense products from Hisense TV, Toshiba TV, Hisense Refrigerator and Hisense Air-conditioning. This highlights Hisense Group insistence on independent technology and ingenuity in creating products.
It is also important for Hisense ASEAN to listen to the voice of the partners. At the launch ceremony, Hisense ASEAN executives and overseas customers came on the stage together to complete the launch of "Hisense----2025 ASEAN Top 3 TV and Home Appliances Brand” strategic goal.
(Photo 3: Strategy launch ceremony)
At the launch ceremony, the host invited customer representatives from Thailand, Malaysia, Indonesia, Vietnam and Philippines to share their expectations for Hisense. Among them, Mr. Arthur Lin from Malaysia said that the amazing products in the showroom gave him a deep impression, he was willing to work with Hisense to win the reputation and trust of consumers. All the five customer representatives expressed their expectations to achieve a more magnificent prospect with Hisense.