The best way to stay ahead is to expand and explore as many tracks as possible, which seems to be the mantra of Chinese tech company ByteDance. ByteDance has rapidly grown into the world's most valuable startup with a valuation of $100 billion and It needs to keep moving forward. With the breakthrough development of science and technology, the globalization of trade has pushed Chinese enterprises to the international stage, and the cross-border market now has a larger scale and higher growth rate of the industry, which is still a blue ocean. On December 19th, TikTok B2B has reached an in-depth ecological collaboration with NIUKE in Kuala Lumpur, establishing a strategic partnership for win-win and sustainable development based on their respective resource advantages and platform advantages.
NIUKE is one of the main brands of the company and is a comprehensive new media platform for cross-border people. Since its inception, NIUKE has been adhering to the "people-oriented" principle of customer needs in the first place, to create a NIUKE cross-border ecological chain. The services provided by NIUKE cross-border e-commerce ecosystem include local store registration, international logistics and transportation, overseas self-built warehousing, online celebrity anchor with goods, and overseas cross-border repayment for the Southeast Asian e-commerce shopee-lazada platform.
The head of NIUKE said: "We are very excited that TikTok B2B has become our in-depth partner. Although TikTok is still a newcomer in the B2B space, the platform is firmly entrenched in our culture. The B2B solution based on resources and platform advantages brings unique added value to TikTok marketing practitioners. From both media buying and optimization perspectives, we expect to achieve 100 billion brand business scale and create a new era of collaborative power."
TikTok, as a Chinese Internet product that has conquered the world, has surpassed one billion overseas users in the social application field in just four years with a unprecedented speed. In 2022, Tiktok has become the number one product in the world in terms of user hours. As early as last year, the average daily usage per person was 39.2 minutes, and it is still growing. TikTok has entered the cross-border e-commerce 3.0 mode, manufacturers can not only show product details in the video, but also show the factory workshop, the production strength, the authenticity of the source supply, so it is easier to harvest counterpart B-side target customers, as of a few days ago, TikTok B2B has more than 2 million members, achieving point-to-point procurement of goods and materials through the platform.
The head of TikTok B2B said, "NIUKE is a rising star in the cross-border field, and the union of cross-border enterprises is of great benefit to the integration and utilization of resources, which can complement each other's strengths and bring convenience to brands going abroad and cross-border services. He also hopes to establish more cooperation in pipeline promotion, resource sharing and customer development for new cross-border development in the future.
Regarding the friendly cooperation, both parties will start from four aspects: "Mutual benefits and interoperability", "brand export and expansion of influence", "team communication and professional service", and "joint construction of marketing activities and deep expansion of customer resources". Both parties introduce their products into each other's sales system, serving as a mutual conduit for mutual benefit and common development. In the future, both parties will continue to deepen the cross-border field, further strengthen their capabilities in the cross-border industry, and working together to build a cross-border ecology.
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