With the need for employees at an all-time high, one small digital marketing company by the name of Webvio partnered with their chamber of commerce to launch social media ads with the goal of attracting talent to their area to fulfill the growing demand for jobs.

They took a really creative approach highlighting all the wonderful things about their city before pitching potential employment opportunities. These ads were deployed to geo-targeted locations like colleges throughout the state in hopes to catch the attention of graduates. And neighboring states to highlight the job opportunities and quality of life in their city.

Instead of a boring video or image they ran “UGC” ads, UGC stands for user-generated content. This outperformed competitor employment ads. They also leveraged the social platform Tik Tok which is something not a lot of companies are doing right now. Especially for employment campaigns.

Facebook has a built-in special ad category specifically for employment campaigns. Utilizing these digital tools and ad concepts goes far beyond running employment ads. Webvio is a full-service digital marketing company that helps businesses grow online. They are using Webflow, innovative web development software, to create amazing online web experiences for clients, and they run paid ads to help businesses get more leads, customers, and sales.

They've worked with start-ups, cyber security companies, eCommerce brands, international media companies, and a handful of local businesses.

It’s businesses like Webvio that have local impact and are innovating their local space with modern marketing. Check out their entire project portfolio on their website: https://www.webvio.io/pages/projects