A Korean company that turned the world of fashion market upside down

A Korean company has become a hot topic with a product that contains the history of its own country. On the sale page of the bracelet, designed with the Korean flag, the movie-like story of a Korean independence activist is translated into English and exposed on sites used by people around the world.

Korea was under Japanese colonial rule for 35 years from 1910 to 1945. It was the period of greatest suffering for Korea, leaving a painful scar.

Many Koreans participated in the independence movement in order to be liberated from Japan. Among them, many Koreans were murdered through Japanese torture and prison while participating in independence movements for Korea.

Lakai Korea has launched bracelets and pendants to remember the activists of Korean independence who were sacrificed. In addition, they contain the stories of those activists. The hero of the story introduced by Lakai Korea is Hyungsuk Yoon, a female independence activist in Korea.

Hyungsuk Yoon was at the forefront and participated fiercely in the independence movement despite her young age. In response to her fiery cries, a Japanese military policeman struck Hyeongsuk Yoon's arm with a knife while she waved Taegeukgi. She was dismayed by a terrible shock initially, but she rose again and waved Taegeukgi with her other arm even more fiercely.

With the movie-like story of Hyungsuk Yoon, they introduced Dokdo bracelets with a Taegeuk pattern while informing people about Dokdo, which is currently in territorial dispute with Japan using the message 'We can never lose anything again. It’s time to protect our Dokdo, definitively a territory of the ROK.

That wasn't the only surprise.  The profits from this Dokdo bracelet will be donated to Dokdo in the name of the buyers, not the name of Lakai Korea. They show that this is about more than just sales.

Lakai Korea is popular as a board shoe brand in Japan, so the Japanese people were disappointed by this move and initiated an intense boycott. Lakai Korea's move could be very dangerous for them as a company.

But they said, "We are glad that people can gather under the banner of the company and inform others of the distorted history of Korea." "We think we still have a long way to go, so we are going to inform people of the history of Korea the best we can in the future."

Their comments were sincere. Each product released contains the history of Korea, and they have introduced numerous designs that embody the flag of Korea so that more people can participate in spreading true Korean history.

Lakai Korea’s moves are garnering them attention around the world as a Korean company that is creating a new opportunity to change the world market and one that behaves differently from companies entering overseas markets according to the preference of each country.

Until liberation from Japanese colonial rule, many companies in Korea, including this one, showed a spirit akin to the will of Korean independence activists. That companies like this exist in Korea is envied by many people around the world.

Media Contact: 

Company name: Digital HistoryContact name: JamesEmail: James@dhistorycompany.comCountry and City: USAWebsite:http://lakaikorea.co.kr/