NEW YORK, NY — May 26, 2026 — VybzzMusic, a new record label positioning itself as “the path to the future of music,” today announced the appointment of Carl Joseph as President. Joseph will lead the label’s strategic growth, artist-development vision, creative direction, technology roadmap, digital expansion, and cross-platform content strategy as VybzzMusic builds an ambitious music company at the intersection of AI artist development, music production, songwriting, video production, artistic content creation, and technology-enabled audience growth.

VybzzMusic enters the market with a developing roster of four artists and two producers, combining traditional talent cultivation with forward-looking digital and AI-driven creative systems. The label’s public platform describes VybzzMusic as a record label dedicated to discovering, nurturing, and promoting exceptional musical talent, with current featured artists including Stephano, Emanuel Sean, Sean LaCon, and MAYA. The roster reflects the label’s broad creative direction, from AI-powered artistry and family-friendly pop to R&B, hip-hop, Afrobeats, dance music, and cinematic production.

Joseph’s appointment brings a proven builder into the leadership seat. Throughout his career, he has been known as a creative entrepreneur, brand strategist, digital business executive, and culture-driven operator capable of turning talent, stories, technology, and ideas into revenue-generating platforms. His background includes artist management, digital profile development, digital product and platform creation, music and lifestyle brand campaigns, corporate partnership structuring, strategic positioning, technology startup collaboration, and long-term ecosystem building.

Joseph has played key roles in the development and digital growth of major cultural figures and entertainment brands. His background includes work connected to Teyana Taylor and Cardi B, including responsibility for their development both musically and artistically, as well as digital and brand-building work across music, entertainment,

fashion, media, and technology. His résumé also includes management or digital work involving artists, entertainers, athletes, media personalities, and companies such as Fashion Nova, CoverGirl, Vydia, and Sony Records artists. Joseph’s technology experience is central to why he was selected to lead VybzzMusic. Over the course of more than 15 years, he has worked across digital business, online profile management, content monetization, emerging media campaigns, tech startup environments, and platform-based growth strategies. In 2024, he founded a startup AI e- commerce company, further expanding his hands-on experience with artificial intelligence, digital commerce, product strategy, platform development, and technology-enabled monetization. His work has included developing digital ideas, building scalable income streams, supporting technology-forward entertainment partnerships, and applying AI-driven strategy to smarter business decisions. That experience gives VybzzMusic leadership that understands not only how to develop artists, but also how to build the digital infrastructure, audience systems, commerce pathways, and content pipelines needed for a modern label.

“To take something or someone from the ground up and build that into something magnificent is art,” said Carl Joseph, President of VybzzMusic. “VybzzMusic is being built for the next era. We are not only signing talent; we are developing complete artistic worlds powered by music, visuals, identity, technology, audience connection, AI innovation, and content that can live across every platform. My job is to help shape this label into a true creative and technological ecosystem.”

As President, Joseph will guide the label’s expansion across six core areas: artist development, production infrastructure, songwriting and publishing strategy, video and visual content production, AI-enabled creative development, and digital platform growth. His leadership will focus on building artists from the ground up while creating scalable content systems that allow each act to grow with a distinct identity, audience, and commercial pathway.

VybzzMusic’s current roster demonstrates the label’s hybrid creative model. Stephano is presented as the label’s first AI music artist, blending Afrobeats, Middle Eastern influences, and R&B. MAYA represents VybzzMusic’s AI-driven family-friendly pop direction with music designed for kids and families. Emanuel Sean brings a hip-hop, Afrobeats, dance, and social-media movement focus, while Sean LaCon represents the label’s R&B and songwriting foundation with smooth, cinematic production.

Joseph’s selection reflects the needs of a new music marketplace where artists must be developed beyond the recording studio. In today’s industry, successful talent requires a coordinated strategy across songwriting, recording, visual identity, short-form video, social media, community engagement, merchandise, distribution, data-informed audience development, e-commerce, and brand partnerships. Joseph’s experience in digital business, influencer marketing, AI e- commerce, platform development, technology partnerships, brand positioning, and artist management makes him uniquely suited to lead a label built for this broader creative environment.

“VybzzMusic is not just a label; it is a launchpad,” Joseph added. “The future of music belongs to teams that understand talent, technology, culture, and content at the same time. We are building a place where artists and producers can create music, develop identity, tell stories visually, use digital tools intelligently, and reach

audiences globally.” With Joseph at the helm, VybzzMusic plans to continue developing its roster, releasing new music, expanding video and artistic content production, and building a label infrastructure that supports both human and AI-driven artistry. The company’s model is designed to meet the future of music with a blend of creative instinct, digital strategy, production quality, technology execution, and scalable audience development.

About VybzzMusic

VybzzMusic is a future-forward record label dedicated to discovering, nurturing, and promoting exceptional musical talent. Built around music production, songwriting, AI artist development, video production, artistic content creation, and technology-enabled audience growth, VybzzMusic is developing a new creative ecosystem for artists, producers, and audiences. The label’s current platform features artists including Stephano, Emanuel Sean, Sean LaCon, and MAYA. For more information, visit https://vybzzmusic.com/.

About Carl Joseph

Carl Joseph is a creative entrepreneur, brand builder, strategist, digital business executive, technology-minded platform builder, and 2024 AI e-commerce startup founder with more than 15 years of experience developing artists, personalities, brands, platforms, and revenue-generating ecosystems. Known for his authentic, execution-driven approach, Joseph has worked across artist management, digital campaigns, influencer marketing, corporate partnerships, entertainment branding, digital product creation, platform development, startup collaboration, AI-driven business strategy, and e-commerce innovation. His background includes development and digital strategy work connected to major cultural figures including Teyana Taylor and Cardi B, as well as campaigns and partnerships across music, fashion, media, politics, nonprofit organizations, and technology.