Lendinero, a fintech company dedicated to expanding access to capital for minority-owned businesses, has launched its new campaign, “Hecho Para Ganar” (“Made to Win”), aimed at celebrating and connecting with Hispanic entrepreneurs across the United States.

Built on over a decade of client data and real-world experiences, the campaign highlights the resilience, determination, and growth trajectory of Latino-owned businesses (LOBs). Insights gathered by Lendinero reveal that:

• 70% of Hispanic entrepreneurs held multiple or non-traditional jobs before starting their businesses
• 90% are immigrants
• 80% began with small-scale operations
• Many reach approximately $1 million in annual revenue after 10 years in business

As part of the campaign, Lendinero has produced a series of bilingual video stories that showcase the journeys of Hispanic business owners—their struggles, sacrifices, and successes. With more than 10 videos already created, the initiative aims to authentically reflect the entrepreneurial spirit within the Latino community.

Over the past 10 years, Lendinero has focused on providing accessible capital to Latino-owned businesses and continues to position itself as a leading online funding provider in this space.

Recognizing that Hispanic entrepreneurs often face unique challenges, the “Hecho Para Ganar” campaign goes beyond financing to build deeper cultural and community connections. By highlighting real stories and shared experiences, Lendinero aims to strengthen its relationship with Latino business owners and celebrate their growing impact on the U.S. economy.

Explore the stories behind the movement. Watch the full Hecho Para Ganar videos at lendinero.tv and how Lendinero embraces LOBs who are building, growing, and succeeding every day.