Nonwovens for Home & Office Furnishings - Felix Schoeller Considers Wallcoverings To Be A Growing Market For Nonwovens

While they’re not always visible, nonwovens used in home and office furnishings make the spaces we live and work in more comfortable, safe, sustainable, and in some cases even more beautiful. Today nonwovens are used in a wide variety of applications such as bed linens, blankets, mattresses, blinds, carpets and carpet backing, furniture, acoustical materials, table linens, wallcoverings and more.

(Precision Textiles developed an individually packaged hygienic mattress testing kit for retailers during the Covid-19 pandemic.)

According to INDA’s recently published North American Nonwovens Industry Outlook report, in terms of tons, the Home & Office in furnishings category accounted for 10% of the North American nonwoven demand in 2019. “While 10% may not seem large, the largest category only accounts for 14% of the demand,” says INDA’s director of Market Intelligence & Economic Insights Brad Kalil, who authored the report.

From 2014 to 2019, INDA estimates the Home & Office Furnishings category expanded 3% annually, in tonnes. The category’s growth is forecast to slow to 1.6% annually from 2020 through 2024. “This is due to the slower economic growth in 2020/21 and the lackluster growth in ‘Office,’ which includes all nonresidential spaces,” he explains.Of the four categories within Home & Office Furnishings, the largest is upholstered furniture accounting for 36% of the tonnage demand, followed by floor coverings at 32%, and bedding at 17%.

(Felix Schoeller considers wallcoverings to be a growing market for nonwovens)

According to INDA’s report, nonresidential construction spending growth will be significantly impacted by the Covid-19 pandemic, and it may take longer than six years for private nonresidential construction spending to reach the pre-pandemic level of 2019. The commercial building sector (office, retail and other commercial structures, and hotels) is expected to be the hardest hit.

But, Kalil says there is reason to be positive about home furnishings sales. “Much of this good news for the home furnishings industry is based on housing sales,” he says. “Housing sales have been positive and are projected to continue increasing through the forecast period. As a result, home furnishings sales will grow, as much of the industry is boosted by consumers looking to fill their new homes with—or in existing homes, replace—upholstered furnishings, bedding, and related furnishings products.”

Further, as housing values increase, so does investment in the home, he adds. “Those who are staying put are now spending on those projects they may have delayed during uncertain economic times. Home furnishings spending is based upon what the consumer can spend; in the case of furnishings this relates to the Real Personal Consumption Expenditures (PCE) durable goods spending, which grew 6.4% annually through the historical period and is forecast to expand 2.9% through the forecast period.” (Source: non woven industry news)

The patterns and colors of pp non woven fabrics can be fashionable and bright, classic and solemn, playful and lively, etc.

Today nonwovens are used in a wide variety of applications such as bed linens, blankets, mattresses, blinds, carpets and carpet backing, furniture, acoustical materials, table linens, wallcoverings and more.

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