Tongyeong Youth Market, a premium pop-up concept curated by South Korean start-up OMA, is creating a buzz at the 2025 City’super Korean Fair, running from 3 to 23 July at City’super Times Square and New Town Plaza.

Star Products Capturing Local Palates

Tongyeong Grilled Sea-Eel Snack

Harvested from the pristine waters of Tongyeong, each eel is marinated for over 12 hours in a proprietary sauce before being slowly roasted. The result is a protein-rich, low-fat delicacy that has swiftly become a favorite among Hong Kong’s health-conscious seafood enthusiasts.

Patented Ready-to-Heat Frozen Gimbap

Flash-frozen moments after production, these microwave-ready rice rolls go from freezer to table in just three minutes. The line-up features:

Signature flavors: Charcoal-Grilled Bulgogi, Spicy Pork

low-calorie: Glass-Noodle Japchae, Seaweed Tofu, Aged Kimchi & Egg, Tofu-Vegetable Wrap

Executive Insights

“The Korean Fair has provided an ideal launchpad for showcasing Tongyeong’s finest to an international audience,” said Minkyun Choi, CEO of OMA. “Building on this momentum, we plan to accelerate both domestic growth and global exports.”

Youngmin Jeong, CEO of distribution partner The QR, added, “We are actively scouting additional regional gems—from premium seafood and dried goods to artisanal spirits—to help local producers reach new markets.”

About Tongyeong Youth Market

Tongyeong Youth Market curates stories of passionate local creators, fusing traditional craftsmanship with modern culinary trends to bridge Korea’s coastal communities and urban consumers worldwide.

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https://www.instagram.com/tygm_official/