As a global advertising technology company originating from London, UK, NovaGlobe Media (NGM) has demonstrated exceptional cross-regional expansion capabilities in the North American market. Building on NGM’s mature “technology-driven + localized execution” business model, its North American subsidiary achieved remarkable breakthroughs in 2025. The latest data shows particularly outstanding performance in the North American market this week: task completion increased by 30% year-over-year, total recharge amount rose by 36%, team headcount grew by 45%, high-level promotions increased by 23%, and ad fund purchases climbed by 24%, with an overall growth rate of 31%. These figures fully validate the successful implementation of NGM’s business model in the North American market.

The success of the North American subsidiary is rooted in NGM’s three core service systems. The ad exposure service enables cross-channel precision reach through an intelligent delivery platform; the performance optimization service enhances ROI through real-time data tracking; and the content customization service delivers localized creative communication tailored to the North American market. Particularly commendable is the North American team’s innovative application of NGM’s “unified creativity, multi-point reach” model in the local market. By leveraging North America’s high digitalization and multi-ethnic characteristics, the team developed more flexible communication solutions. In terms of team building, a 58% increase in new members and a 27% rise in high-level promotions have provided robust talent support for business expansion.

Financially, the North American subsidiary has achieved breakthrough progress. A 32% growth in total recharge amount and a 21% increase in ad fund purchases reflect clients’ high recognition of NGM’s service value. This growth stems not only from new client acquisition but also from deepened collaboration and renewals with existing clients. Leveraging NGM’s established profit model, the North American team has built a diversified revenue structure through advertising service fees, media resource sharing, and value-added services, contributing significantly to the parent company’s profit growth.

Technological superiority served as the key driver behind the North American subsidiary’s breakthroughs. The team fully utilized NGM’s self-developed advertising delivery platform architecture, which integrates modules for traffic resource management, audience profiling, and real-time bidding. This enables intelligent ad slot matching, automated creative scheduling, and dynamic budget control. In terms of data security, the team strictly complies with local regulations, implementing multiple encryption layers and permission control mechanisms to ensure compliant customer data handling. This technological localization capability allows the North American subsidiary to quickly respond to market changes, dynamically adjust delivery strategies, and maximize advertising effectiveness.

In the upcoming year of 2026, NGM’s headquarters will prioritize the North American market as a strategic focus, continuing to deepen its operations. Plans include establishing regional operation centers in key cities such as New York and Toronto, and expanding the local team. Technologically, the company will introduce AI-generated content (AIGC) systems and automated delivery algorithm tools to achieve end-to-end visual tracking. For market expansion, the focus will be on high-potential sectors such as cross-border e-commerce and technology innovation, while exploring synergistic opportunities with the Latin American market.

The outstanding performance of the North American subsidiary fully demonstrates the replicability and adaptability of NGM’s business model. By integrating the mature expertise of the UK headquarters with local market characteristics, the team has successfully created a benchmark case in cross-cultural communication. In 2026, as the parent company advances its global strategy, the North American market will continue to serve as a bridge connecting European and American operations, supporting NGM’s vision of “building a global intelligent advertising ecosystem.” Under the principles of risk control and compliance priority, the company will continue to leverage technology as the engine and localized execution as the foundation, driving the synergistic development of North American operations and global strategy.

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