Featuring in the Growth 500 list of the fastest growing companies in Canada is not an easy task by any means. However, every year sees newer companies making a cut into the list, suggesting the competition is intense. One of the companies entering the list with a surprise was Hipstreet.

The list features different companies with parameters such as performance over the last 5 years, revenue in the previous year, and the number of full-time employees. These parameters are tough to fill in, and Hipstreet did the unthinkable and featured as one the contenders for the year. What was the point, which changed the complexion of a company that focuses on manufacturing electronic devices and mobile applications?

Growth 500: Hipstreet has featured an incredible rise in their progress, once they indulged in pulling the trigger of taking up new advantage of supplying cannabis across Canada and the United States. With the company showing standard progress in the electronics department, has over 10 million units of products in the taking, the new move is set to shake things up. Hipstreet has done all to obtain the legality of supply with the licenses spread across main places in USA and Canada.

It is fair to note that Hipstreet came into the industry in the year 2007. Moe Kirpalani, who instrumented the idea of consumer electronics with a brand called Hipstreet, is the CEO and founder of the company. He and his partner Madhvi Mehta is responsible for a company, which scored over 437 mn over the last 5 years. With cannabis trade coming into the fray of propositions, the company has secured a vital position in the Growth 500 list, making its sharp rise more evident.

In a time, where most of the Cannabis companies are seeking for a launch pad, in terms of market approach, Hipstreet Cannabis has done a great job in branding and reaching a larger number of audiences. As undoubtedly, the company has done almost everything correct to stay in the contention and has found a good market reach feedbacks. Some external analysts have confirmed that Hipstreet could make it as much as 1.5x of the profit they are making if the marketing is continued effectively. Likewise, the product and branding have made the firm more centric towards Cannabis than domestic electronic products.